Both strategic and cultural fit
As an agency, 4NG focuses on digital strategy and conceptualization. In addition, the agency offers a full service with a focus on development and technology. The company consists of six labels: 4net interactive, Brainbrothers, Nextfields, PossibilIT, Arlanet and Retina. This business design fits in seamlessly with Conclusion's strategy and working method. In addition to a strategic fit, there is also an important cultural fit between both parties. The culture and working methods of both organizations are characterized by entrepreneurship, companies with authority within a specific field and a high degree of autonomy and identity retention of the individual companies within the ecosystem. With the majority interest in 4NG, Conclusion adds 200 digital experts, 1,000 freelancers, more than 150 clients and 4 offices to the organization.
4NG will continue to operate as an autonomous organization. Michiel Kroeks, CEO at 4NG: “With Conclusion as a partner, we can now offer clients end-to-end solutions in the field of digital transformation and innovation. We see many opportunities in the collaboration to fully support both existing customers within the Conclusion ecosystem and within the 4NG platform in their digital transformations. We also have the financial and strategic strength to accelerate our buy-and-build mission. Within Conclusion's domain expertise, we will soon be connecting the first additional companies.” Engbert Verkoren, CEO at Conclusion: “This collaboration is a long-awaited extension of our digital experience proposition. This expertise is crucial for all our customers who want to make a difference with distinctive customer service.
4NG is one of the leading and fastest growing platforms in the Netherlands. They will therefore have a leading role within Conclusion for all our digital experience activities. With the addition of 4NG, we are once again better able to offer our customers coherent solutions for their larger and more complex challenges.